What this is

CJM is about understanding where a customer is within the journey.
It provides a clear visualization of each stage a customer moves through - from first contact to repeat purchase.

A powerful tool for both selling and retention!

How it works

• Identify each stage a customer goes through, from the very first contact to repeat buyer.

• Map touchpoints per stage: ads, pages, content, email, offers.

• Define the right message and offer to make the customer move through each fase.

• Remove friction between stages that slows down decisions.

• Strengthen transitions so customers naturally move forward.

• Turn buyers into repeat customers and advocates through post-purchase experience.

The result

Clear insight into what to sell when to sell - turning customers into long-term advocates -> increase in AOV and CLV (Avarage Order Value en Customer Lifetime Value).